Good customer relationships depend on the little things, but it takes more than just a pop-up notification to follow-up from your CRM software to build meaningful customer relationships. Studies prove that relationships are maintained more effectively when there is regular contact. It’s a simple concept, really. Increase the number and frequency of high-quality touch points with your customers, and you stand a better chance of being top-of-mind when it’s their time to buy.
As you get to know your customers, you should take note of their interests. As you see events advertised that would be of mutual interest, invite these individuals to attend, either as your guest or to meet you at the event. Events, whether social or business interests, allow you and your customers to interact in on a different level and provides another opportunity to build the relationship.
Having the opportunity to invite multiple potential customers to an event, will allow each of you time to connect with others and some one-to-one time with each of your customers to find out specifically how you can help them achieve goals they have set for sales or production. Proximity is the key to cultivating deeper relationships with customers that go beyond the normal “Hey, how are you?”
What happens to customers when those crucial touch points are mismanaged or ignored? The relationships end. Focus on meaningful and varied touch points with your customers and potential customers to build strong relationships.