Achieve Purpose

Things Are About to Become Better

Boredom is the Result of Ineffective Processes

There is no question that doing business can be more complicated than ever. But many owners and managers operate in a process vacuum. There’s nothing more worthless than a perfunctory executive meeting where everyone just goes through the motions and no strategic decisions are made. Over the years, how often were there times when sheer boredom was the only item accomplished on the agenda? Every business has their own style and culture, but some patterns of behavior inspire people to perform. Here are five real-world lessons to avoid the process vacuum. 1) Remove the blinders and see where you are. The most important part of a process is articulating the vision; where you are and where you need to be. In an effective business process, managers rise above the paperwork to have clarity of the process and navigate through the activities that lead to a specific result.  2) Don’t lose your sense of humor. There’s a huge difference between serious business decisions with big implications and taking yourself too seriously. People and teams are more effective and make better decisions when the mood is lightened. 3) Hard work is the best inspiration. Objects in motion are more likely to stay in […]

Propel Growth by Aligning Purpose

There is a renewed model of connection and leadership in business. Some folks do this naturally, and the rest of us require a little bit of practice. For those of us that require some practice, build a shared vision, a business PURPOSE that guides and propels progress. The most effective and remembered leaders of our time, and the most successful companies, will be builders of purpose, which inspire the people both inside and outside the organization. Geoff McDonald, Global Vice President HR for marketing, communications, sustainability and talent at fast-moving consumer goods company Unilever, suggests that businesses with a clear purpose and that align leadership and infrastructure to realize and support that purpose will be able to create sustainability in the longer term. The 3rd annual Deloitte Core Beliefs & Culture Survey, reveals that organisations with a strong sense of purpose — described as a focus on making a positive impact on customers, employees and the society in general — are more confident in growth prospects, are more likely to invest in initiatives that lead to long-term growth and enjoy higher levels of confidence among key stakeholders. According to the results of the survey, 82% of respondents (executives and employees) […]

Using Customer Touch Points Effectively

Good customer relationships depend on the little things, but it takes more than just a pop-up notification to follow-up from your CRM software to build meaningful customer relationships. Studies prove that relationships are maintained more effectively when there is regular contact. It’s a simple concept, really. Increase the number and frequency of high-quality touch points with your customers, and you stand a better chance of being top-of-mind when it’s their time to buy. Touch points are ways of connecting with your customers and potential costumers. Smart marketers know that touch points must be varied and relevant to the customer, otherwise it’s a waste of resources, both time and budget. Continually calling on a customer can lead to frustration and potential rejection. Relevant and varied touch points are key. One simple touch point that is often overlooked is the use of business events and topics. As you get to know your customers, you should take note of their interests. As you see events advertised that would be of mutual interest, invite these individuals to attend, either as your guest or to meet you at the event. Events, whether social or business interests, allow you and your customers to interact in on […]

Resources for Those Beyond Start Up

I hear from business owners that there is a lack of resources and support for small to medium size companies that are beyond the start up but do not have the budget or time to attend national training and seminars. There is a real need for companies with 10-75 employees to find resources that not only provide knowledge but also focus and support growth strategies. Designed exclusively for results-driven small to medium businesses, Purpose Boards provides business owners with the specific insights, strategies and leadership development to achieve results. Offers business owners and nonprofits an opportunity to: Have a trusted, confidential business source Have an objective board of advisors Improve organizational productivity Gain specific insights, perspective, and honest feedback Leverage the experience of other small business leaders Focus on the strategic Develop more effective decision making skills Reduce stress and find more life balance Give back and support other business owners Personal growth Increase your confidence to take action Achieve Purpose facilitates monthly professional peer-to-peer group meetings and individual sessions designed to support business owners beyond the daily operations and help them focus on their strategic growth decisions. Innovative ideas and creative approaches are critical to helping small businesses overcome […]

Driving Growth or Rejecting Traditional Business

The Millennial generation has captivated academics and the media alike. They have helped shape the direction of technology, how we communicate, the care of the environment, and the popularity of social media. They have helped foster the change in how we educate, well, them and future generations. We have been hearing and reading about this generation for years and today, Deloitte’s third annual Millennial (Generation Y) Survey that explored what this generation wants from business, government, and the future workplace was published. Besides the interesting tidbits of information that can be gleamed from surveys and reports, why should business leaders be paying close attention to the Millennials? The Millennial generation will have the greatest impact on our economy, and yet many business leaders may not fully understand why or how. Impact #1 – Need for Skilled Workers – The leading edge of the baby boomers is turning 67, so every month, large numbers of Americans are retiring and leaving the workforce. Nearly 80 million baby boomers will file for retirement over the next 20 years. That’s a average of 10,000 skilled workers leaving the workforce a day! Impact #2 – Largest Generation in…Generations –  There is not a concise birth age rang that […]

Redesigning Leadership

I came across this post by John Maeda talking about Creative Leadership vs. Authorative Leadership that I thought was a good quick summary of changing leadership styles. This chart represents a summary of the kind of creative leadership that is rising — and needed — in the face of our increasing interconnectedness due to global economies, mobile devices, and social media. In an age where anyone can “friend” the CEO, and where complexity and volatility are the only constants, what should leadership look like? I often say we are now operating within a “heterarchy” though I’ve also cleverly seen it called the “wirearchy.” In any case, it’s a world where I believe the natural perspective of artists and designers — who thrive in ambiguity, fail productively, and rebound naturally — will be become more and more useful in leadership contexts. The chart was originally created for a workshop at the Davos World Economic Forum in 2009 and became the basis of my book Redesigning Leadership, written with Becky Bermont. In my own observation, there are authoritative leaders and creative leaders everywhere — it’s not something wholly determined by industry, generation, or position. And every leader will need, on any given […]